Just a few years ago a company's website was strictly an information source that customers would use to research a company and its products. Today, however, a website can be a company's most profitable and efficient sales tool. In fact, the web, online marketing, and the digital environment have become a powerful industry. They have become so compelling in fact that many company's are beginning to move advertising dollars away from traditional channels like television and radio into areas such as:

• Search Engine Marketing
• Pay Per Click (PPC)
• Pay Per Impression (PPI)
• Search Engine Optimization
• Blogging
• Social Networking
• Really Simple Syndication (RSS) and Atomic Feeds
• Email Marketing
• Banner Advertisements

First and foremost - read up and stay educated. This is an evolving industry and you don't want to fall behind. Also, find a reasonably priced vendor that has numerous references and rely on their expertise. You wouldn't hire a friend, family member, or neighbor to shoot a television commercial, so please don't consider them for designing your online marketing or website either.