Advertising
A Guiding
Principle:
Principle:
In its purest form, advertising is simply a way to communicate with people in an effort to sell more products and services. Years ago the available methods to communicate your message were fairly limited, but today the list is very robust. Advertising channels, to name just a few, now encompass:
"If it doesn't sell,
it isn't creative"
it isn't creative"
- David Ogilvy
- Newspaper
- Broadcast TV
- Cable TV
- Radio
- Yellow Pages
- Magazine
- Billboards
Absolutely. In fact, it is so effective that according to AgAge.com the top 25 U.S. advertisers recently spent $50.6 billion dollars on advertising in just one year.
What are the Keys?
The keys to getting the most “bang for your advertising buck”
are to:
1) Define your target market
2) Determine your advertising channel(s)
3) Draft a meaningful message
