Over the years, I have honed my skills managing hundreds of projects with dozens of vendors/partners including: advertising agencies, print companies, direct mail houses, web development companies, email marketing firms, and marketing research consultants. Additionally, nearly all of the projects also required coordination with numerous internal departments including: retail sales, finance, accounting, compliance, security, human resources, trust, commercial banking, small business banking, training, insurance, IT, consumer lending, and the call center.

Key Accomplishments:
• Utilized online marketing channels to conduct a campaign which
generated an ROI of 13,152% and application volume of $6.3M
• Conducted a home equity campaign that generated $30 million in
loans in just 2 months and established a record campaign
performance of 139% of goal
• Implemented a Google Adwords campaign that delivered a click
through rate (CTR) of 4.83%
• Developed a customer service/loyalty survey program that helped
UFB capture the position of #1 in customer service
• Developed the “Check into Paradise” checking campaign that resulted
in 5,400 new checking accounts over two months and a record
performance of 118% of goal